About Us
Celebrating Relationships
At Snusha, we celebrate new beginnings and relationships that are meant for a lifetime. We believe that daughter-in-laws are special and their arrival marks the onset of a beautiful journey filled with love, abundance, and togetherness. Snusha is inspired by this poetic bond that brings families closer.
Snusha / स्नुषा / - Daughter-in-Law
Our Vision
To transform the meaning of luxury by delivering exquisitely crafted, accessible ensembles that inspire pride in every wearer and earn enduring recognition in India and on the global stage.
Our Mission
Our mission is to craft luxury that feels personal. By blending artisanal techniques with thoughtful design, we aim to offer couture-inspired apparel at accessible prices, ensuring that every Snusha client experiences luxury made for them, not the masses.
In doing so, we seek to redefine what luxury means in today’s world: intimate, intentional, and rooted in craft.
Our Values
Empowering Femininity:
Designing to celebrate the strength, grace, and individuality of women.
Elegance & Sophistication:
A refined aesthetic of understated luxury that quietly appeals to the discerning eye.
Heritage & Tradition:
Celebrating rich cultural roots and timeless ethnic artistry.
Celebration of Culture:
Each outfit is a cultural statement and a memory in the making.
Luxury as an Experience:
Luxury is felt in every detail, from thoughtful service to immersive design, offering an experience as exquisite as the product itself.
Timeless Value & Legacy:
Each pure silk saree is a lasting heirloom, growing in intrinsic, emotional, and aesthetic value with every generation.
Board of Directors
Rohan Bihani, CEO & Co-Founder | Viren Bihani, Co-Founder | Neeta Rajendra Bihani, Director | Priyanka Bihani, Director | Shraddha Bihani, Director
CEO’s Message
At Snusha, we are more than a fashion brand, we are a celebration of tradition, trust, and timeless beauty. Rooted in the values of family and heritage, the name Snusha, meaning Daughter-in-Law, reflects the bonds that connect generations.
For over 20 years, we’ve championed India’s handloom legacy through pieces that are thoughtfully handcrafted, not mass-produced, each one echoing a level of care, skill, and passion that only time can perfect.
A story passed down through generations, not just through heirlooms, but through values.
When the world recently turned its gaze to the saree at the Cannes Film Festival, it marked a global embrace of India’s timeless elegance. But at Snusha, this reverence is not new, it has always been at the heart of who we are.
For us, tradition is both a trend and our identity.
— Rohan Bihani
A Legacy of Continuous Growth
2003: Established roots with our first saree-led store.
2008: Pune welcomed our second store.
2011: Expanded our footprint across multiple cities with four multi-branded stores in Kolhapur, Hubli, Sangli, and Pune.
2014: Launched a premium positioned brand, establishing substantial market recognition.
2016: Snusha’s debut marked a heartfelt milestone, rapidly positioning it as a highly successful presence within two years.
2019: Transitioned to a flagship store aimed at elevating the overall brand experience.
2024: Achieved substantial growth, driven by a period of sustained and stable expansion.
2025: Opened our third store and began Pan-India expansion with a sustainable business model.
Visit Our Stores
Snusha: Opp. UCO Bank, Bhandarkar Road, Pune
Snusha Atelier: Showroom No. 4, Gore Bungalow, Bhandarkar Rd, beside VLCC Beauty Clinic, Shreeman Society
Shop via Video Call
Receive bespoke styling advice and a truly personalized shopping experience from our dedicated consultants.
Customer Care
📞 Customer Care: +91 9021286153
💬 WhatsApp: +91 8421456299
📧 Email: info@snusha.com